https://www.womeninequine.com/member-spotlights daily 0.75 2026-09-21 https://www.womeninequine.com/member-spotlights/member-spotlight-india-wilkinson monthly 0.5 2026-09-21 https://images.squarespace-cdn.com/content/v1/6a2871503f3fb14d348bdd6a/ba8ec2e8-c1b2-4753-8112-4a5eee6be4a3/IndiaApp.jpg Member Spotlights - member spotlight - india wilkinson - Name: India Wilkinson Title: Founder Business Name(s): Mane Street Market and Horse Power Partners Tell us about yourself and your work? I am a lifelong equestrian. I evented for the greater part of my riding career and then decided that the risks of jumping jumps that don’t fall down outweighed the endorphin rush! I switched to straight dressage and earned my Bronze Medal, but these days, I really just want to trail ride and enjoy time with the horses. I have been fortunate to have had a decades-long, successful career in brand marketing before starting my own equestrian marketing agency, which ultimately led to founding my two companies. Mane Street Market — an online platform for sales horses and equine services. We also have a free app on the App Store and Google Play. Horse Power Partners — a recruiting agency with a personal touch, focusing on the equestrian, animal health, and agricultural industries. If you had to describe yourself in one word as an entrepreneur, what would it be and why? Driven. I am naturally very goal-oriented and determined. What's something you're figuring out right now? How to delegate. I am not good at it because I am a Type A perfectionist, so delegating does not come easily to me. In order to continue growing at the pace that both businesses are growing, I am going to need to learn to delegate. What's the hardest part of your work that people don't talk about? The work I do is actually really fun. I get to help buyers find their heart horses, help sellers grow their businesses, and match candidates with their perfect jobs. The only hard part for me is accepting that technology has glitches—and that it’s something I can’t control. What would you want a woman five years behind you to know? Keep your blinders on. Don’t let what others think, say, or do affect your focus on your mission. 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